Essay on Childrens Comprehension of Television Messages

Childrens Comprehension of Television Messages The literature surveyed so far regarding childrens attention to television has relied on observation of visual attention by the child viewers. Measures of visual attention alone do not provide an indication of what aspects of the message children are extracting from the television screen. In order to acquire indications of this, researchers have relied on post-viewing measures of childrens recognition and recall of information from the program. This research will be considered in this section on childrens understanding of television messages. Here the concern is not with what children are looking at and listening to, but what they remember from the TV and what meaning the TV†¦show more content†¦These authors attempt to demonstrate through experimental or survey procedures that children of a particular age or stage level accordingly do or do not use television characters motivations when assessing their behaviors. This is a clear-cut example of directly borrowing develo pmental theoretical notions and demonstrating their applicability when children are processing television information. In other situations, however, cognitive development theory in general may be less useful in directly describing or predicting age-related changes in childrens construction of meaning from television. For instance, we are only beginning to examine childrens understanding of various kinds of filmic techniques, such as zooms, camera movements, and montage (see Salomon, 1979). One researcher in this area, Solomon (1979), argues that these and other sorts of filmic techniques-- indeed, the whole symbol system used on television for representing reality--may actually play a role in accelerating or otherwise affecting cognitive developmental changes among child viewers. That is, Solomon argues for a reverse causality, that just as child viewers level of cognitive development may lead them to interpret television in a certain manner, television viewing may lead to changes i n their level of cognitive abilities. This is aShow MoreRelatedCan Pro-diversity Television Program Influence a Change in Preschooler’s Attitudes Towards Race?1304 Words   |  6 Pagesaverage, spend more time watching television programs than they do engaging with adults, siblings, or attending school (Feldman, Coats, Spielman, 1996). This finding introduces the challenge for big networks to use television to positively guide children’s social learning while they are home from school. 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