Analysis and Recommendation Case Study Example | Topics and Well Written Essays - 500 words

Analysis and Recommendation - Case Study Example Some of these technological projects include the use of automated sales system, automated payment system and modern social relation management. 1. There should be a centralized information technology system that ensures that individual sales personals and stores do not keep different information. This recommendation would have to start with the networking of the information technology systems that exists in individual stores. 2. In order to increase the trust of customers for the future sustainability of the company, customers need to be brought closer to the company. It is therefore recommended that the company develops an effective customer relationship management plan that will be focused on the use of new media to attract existing and new customers closer to the company. 3. As SUH is about to change its sales trend and pattern from purchase to rentals, it is highly recommended that all staff on the sales support department be taken through a comprehensive in-service training that will bring the staff up to date with the new trend to take off. The absence of such a training process will affect the work output of staff for the new changes in a negative way because they will not be very much abreast with the new system. The technology solution that will be suggested for the improvement of customer relationship management in the company is the use of customer social network. This is a very simple but highly powerful technological tool and system that can be used to improvement the customer relationship that exists between a company and its customers. Sight must not be lost of the fact that customers are the lifeline to every company and that the survival of every company depends largely on customers. For this reason, any programs that put customers first must highly be appreciated. Customer social network makes use of the new